The second big issue with Color IQ is the high level of inaccuracies in the way that Sephora & Pantone matched each shade of each foundation. If you're not wearing a foundation that is a perfect match for your skin you may get a funky reading. On the flip side, if I have my Color IQ taken when I don't have blood circulating, I can end up with a shade that's far too pale for me (and yes, there ARE shades that are too pale for me.)Īnother thing that will influence your Color IQ results (perhaps the most dramatically) is what makeup you're currently wearing. This means that anytime I have my Color IQ given to me in the next two hours the results will say that I lean heavily toward the pink end of the spectrum instead of my normal yellow to neutral range. I'm exceptionally pale so when I run through the mall to get to Sephora before they close my face is red, and it stays that way. This numerical system is easy enough for people to remember their shade and thorough enough to account for most skin tone variances.Ĭonsistency & the way they assign foundation shades a number.īecause the Color IQ camera isn't "scanning" your skin in any high-tech way and it's simply taking a photo, there are alot of things that can affect the result. I don't find there to be an issue with the Color IQ "Library of Shades." Each shade is given a 4 digit code and each place represents a different attribute of the shade. Almost every women has purchased a foundation in the past that wasn't a perfect match so of course a universal tool like Color IQ would be helpful, BUT, Color IQ DOES have a few hiccups. Not many people would argue that this is a wonderful idea. Step Four: Train every Sephora "cast member" to use the special camera & accurately take pictures of ever customer's skin. (Well, o.k., just the 1500 formulas sold at Sephora stores.) Step Three: Catalog every single foundation shade of every single foundation formula in the world. A system which could easily identify one's skin tone intensity and undertone with one number. Step Two: Design a numerical system that could be applied to every possible skin tone in the world. The concept behind the "total darkness" attribute is simple if you take an image in total darkness than you won't have to worry about light interfering with the resulting images so you'll end up with a purer picture which has virtually no chance for errors. (No, it's not a cellphone.) What this photographer's delight does, is capture images in complete darkness. Step One: Design a camera a "special" hand held camera. This is undoubtedly one of the most refreshing ideas in the world of foundation matching that the cosmetics companies have ever seen. Sephora teamed up with Pantone and decided to make the ultimate shade matching system so that no one ever chooses the wrong shade of makeup ever again. Those of you who have heard of Sephora Color IQ are probably wondering "Does it really work?" I was wondering thast too so I decided to put it to the test.and I really tested it.
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